Web Design is 95% Typography

Oliver Reichenstein

July 14, 2009

http://informationarchitects.jp/the-web-is-all-about-typography-period/

This article emphasize the importance of typography in the web and designers should learn the right discipline of types. Arranging text is the information design's duty who should be able to divide the body text, create readability flow and easily navigate what appeals to user interface. He also made a strong point that if a well-written text cannot be read or poorly display is consider of no value. Designers should "treat text as an interface." He put an example of Khoi's Vinh's website, who is the current Design Director for the NY Times as an example of good use of typography and readability flow.

The article is a good read after seeing everybody's blog being scrutinized on the spot in the last class. Typography is an old school technique of arranging type design. Type plays the most important roll in both print and web world. It always have been the clear-cut rule about making text readable as possible that involving kerning, leading, tracking, line length and size. Maybe typography in the web is not so much about choosing the font because they are only a few fonts available to choose from but I believe choosing typeface is not completely unimportant.