November 17, 2009
Google's YouTube has signed up a deal with NPR, Politico, The Huffington Post and San Francisco Chronicle for YouTube Direct, which is a new approach for handling video submission from the user end. This new factor is to make it easier for YouTube users to post clips that news media companies can select for highlights. The purpose of YouTube Direct is trying to establish a connection with citizen reporters with media organizations. This could also strengthen the site's status for Citizen's journalism video. YouTube also foresee status beyond daily's video news clips. A blog site hinted that business can use this new method to solicit endorsements and that politician could “ask for user-generated political commercials.”
I must say, YouTube came a long way from broadcasting yourself in which users can upload and share videos. This opens another door of wide possibilities for individual journalism as the article says. Many mobile phones are equipped with video recording and have the ability to upload via WIFI. This is really the matter of how quick news can reach people.
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